Finally, Author Marketing That Actually Makes Sense
Self-paced courses designed for indie and hybrid authors who want to grow their readership without the overwhelm or the tech headaches.
You wrote the book. Now what?
If you’re staring at your published book wondering how to actually get it in front of readers, you’re not alone. Most authors are amazing storytellers but feel completely lost when it comes to marketing.
Here’s the truth: You don’t need a massive budget, a marketing degree, or to spend 12 hours a day on social media. You just need practical, proven strategies that actually work for authors like you.
Why These Courses Are Different
Real Author, Real Experience
I’m not a marketing guru who’s never published a book. I’m an author with 10 non-fiction books and 3 fiction titles under my belt. I’ve been exactly where you are, and I’ve figured out what works (and what wastes your time).
Built by Someone Who Gets It
With 25+ years of web design experience and currently pursuing my Master’s in Social Media at the University of Florida, I blend academic knowledge with real-world author experience. Plus, I’ve spent years as a volunteer social media coordinator for writer organizations—I know the unique challenges authors face.
No Tech Overwhelm
I translate marketing into plain English. If you can send an email, you can do this. Every course breaks things down into manageable, actionable steps.
Self-Paced Learning
Learn on your schedule, whether you’re writing at 5 AM or squeezing in lessons between your day job. Go at your own pace, revisit lessons anytime, and implement strategies as you’re ready.
Start Here: Your Free Introduction
Marketing for the Absolute Beginner
FREE Course – No Credit Card Required
Not sure where to start with author marketing? This foundational course walks you through the essential concepts every author needs to understand before diving into specific platforms or strategies.
What You’ll Learn:
- The 3 marketing foundations every author needs (before you touch social media)
- How to identify where YOUR readers actually hang out online
- The biggest marketing mistakes new authors make (and how to avoid them)
- Simple first steps you can take this week to start building your author platform
Time Investment: Approximately 2 hours Your Investment: FREE
This course sets you up for success with all our other offerings. Start here, and you’ll have a clear roadmap for everything that comes next.
What’s Coming Next
I’m currently converting all my popular one-on-one training sessions into self-paced courses. Each one focuses on a specific platform or skill, so you can choose exactly what you need.
In Development:
- Complete Author Branding Course (based on my book “Author, How to Brand You and Your Books”)
- Platform-specific courses: Facebook, Instagram, TikTok, YouTube, Pinterest, Substack
- Website essentials for authors
- Building your author newsletter
Early Bird Pricing: As I launch each course, I’m offering them at 50% off the regular price. Join the free course now and you’ll be first to know when new courses launch.
Who This Is For
These courses are perfect if you:
- Are a self-published or hybrid author who handles your own marketing
- Feel overwhelmed by all the marketing advice out there
- Want practical strategies, not theory
- Need step-by-step guidance that doesn’t assume you’re tech-savvy
- Are ready to invest time in building your author career (but don’t have unlimited hours)
- Want to learn at your own pace without expensive one-on-one coaching
From Authors Like You
“Jolene doesn’t just tell you what to do—she shows you exactly how to do it, in a way that finally makes sense.”
“I’ve taken so many marketing courses that left me more confused. This actually gave me actionable steps I could implement immediately.”
“The best part? No judgment for being a complete beginner. Jolene meets you where you are.”
Ready to Stop Feeling Lost?
Marketing your books doesn’t have to be complicated or expensive. It just needs to be strategic and consistent.
Start with the free course today and see for yourself how manageable author marketing can actually be.
[Yes! Give Me the Free Course →]
No credit card required. Instant access. Certificates of completion for all courses.
Questions?
Check out our About page to learn more about my background, or feel free to reach out through the Contact form on the main Southern Dragon Publishing site.